The amount of time I spend watching advertisements is unseemly. Peugot just released their second video as a part of a recent viral campaign. This is viral advertising done right. This sort of thing doesn’t always result in more sales, but hell does it get your name seen by a lot of people, as this surely will. I first saw the dancer in his routine for a remix of Pumped Up Kicks and must have hit the repeat button five times. If you recognize Nonstop, you already know you’re in for a treat.
The song is from a UK collective effort called Rudimental. I guess the group is made up of two songwriters and a pair of DJ’s. With a soulful vocalist thrown into the mix, the result is amazing. I haven’t really had a chance to have a good listen to the rest of their work, but if you’re curious, you can find their SoundCloud page here. The track is set to be released May 28th, so you’ve still got time to ‘discover’ these guys before they’re popular, you music hipster, you.
Say hello to the next summer anthem,
Rudimental – Feel The Love ft. John Newman [Unreleased]